How To A/B Test The Right Way- Justin Christianson (Episode 88)

Justin Christianson, online marketing expert and conversion master, joins our show in this special episode of the Elite Man Podcast! Justin talks about how to A/B test the right way and how to start optimizing your conversions online to increase your customers, your sales, and your bank account! He shares with us his strategies for improving conversion rates and what he does to help so many businesses every day. If you’re wondering how to improve your conversion rates online, how to A/B test effectively, and what this could do for your business, check this episode out now!

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In our episode we go over:

What A/B Testing is and why it’s important
Why most people mess up on A/B testing
Why assumptions kill online
Justin’s relationship with online marketer Ryan Levesque
Why Ryan put Justin in the famous marketing book Ask
The biggest mistakes people make when A/B testing things
Why people dabble with their testing instead of having a solid plan
Not studying the results for an A/B test thoroughly
The first things to test in an A/B test
Why the headline is so important on a landing page, a website, or a pop-up
Why the numbers don’t lie
Why your hypothesis is often way off and why you need to listen to your data
The types of data Justin can gather using common tools like heat maps and click maps
Why learning about where your prospect is dropping off or engaging is so crucial
The software and programs that you can use to get incredible data on prospects
At what point you call a test (using statistical confidence)
The most important things to test aside from the headline
The conversion rates you want to shoot for
Sales page optimization
Resources that Justin recommends (Optimizely, HotJar, Heat Maps, Click Maps, etc.)